“Managing Your Cookie Preferences on AMP Pages”
If you have ever visited an Accelerated Mobile Page (AMP) on the BBC website, you may have noticed a message about managing your consent settings for data collection. This is an important aspect of online browsing that can impact your privacy and user experience.
The BBC’s AMP pages are designed to load quickly and provide a seamless user experience on mobile devices. As a result, some limited information is stored on your device without your explicit consent in order to make the web pages work. This is known as strictly necessary data collection.
In addition to this, the BBC offers optional data collection on AMP pages, which allows for the display of personalized ads relevant to your interests. By consenting to this data collection, you are enabling the BBC to personalize ads for you, even when you are outside of the UK.
It’s important to note that you have the option to reject data collection and still continue to use the BBC’s services. While you will still see advertising, it will not be personalized to your interests.
To manage your consent preferences, you can click on “Ad Choices / Do not sell my info” in the website footer at any time.
Historically, the topic of data collection and privacy has become increasingly important as internet usage has grown. Users are now more aware of the data that is collected about them and how it is used for advertising purposes. This has led to greater demand for transparency and control over data collection practices.
As technology continues to advance, it’s important for users to understand and have control over their online privacy. The BBC is dedicated to providing transparency and managing user consent preferences to ensure a positive and secure online experience for all visitors.
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