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Manage Your Consent Settings for AMP Pages: Everything You Need to Know

Are you a regular visitor to AMP pages? If so, then it’s crucial for you to understand and manage your consent settings for AMP pages. These settings specifically apply to AMP pages and may need to be set again if you visit non-AMP BBC pages.

The lightweight mobile pages you love have been built using Google AMP technology. This technology allows for faster loading times and a smoother browsing experience.

Strictly Necessary Data Collection:
To ensure our web pages work seamlessly, we store some limited information on your device without your consent. This is known as strictly necessary data collection. We also use local storage to store your consent preferences on your device.

Optional Data Collection:
When you consent to data collection on AMP pages, you are giving us permission to display personalized ads that are relevant to you, particularly when you are outside of the UK. You have the option to reject data collection and still continue to see non-personalized ads.

Historic Background:
The concept of managing consent settings for AMP pages has evolved over time as technology continues to advance. In the early days of the internet, user privacy and consent were not major concerns. However, with the rise of data privacy regulations and increasing awareness of online privacy issues, managing consent settings has become an essential aspect of browsing the web.

In conclusion, managing consent settings for AMP pages is crucial for ensuring a personalized and secure browsing experience. By understanding and making informed choices about data collection, you can have greater control over your online privacy. Remember, you can always change these settings by accessing “Ad Choices / Do not sell my info” in the footer at any time.

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