The new design of the England football team’s kit has sparked controversy, with Culture Secretary Lucy Frazer and other prominent voices criticizing the changes. The shirt features a redesigned St George’s Cross in navy, light blue, and purple, which Nike describes as a “playful update” to inspire unity.
Despite the backlash, there are no plans to recall or modify the shirt, which was launched ahead of Euro 2024. The design draws inspiration from the training kit worn by England’s 1966 World Cup winners. However, critics, including Labour leader Sir Keir Starmer, have called for a reconsideration of the changes and a reduction in the shirt’s high price tag.
This is not the first time Nike has faced backlash over England shirts, as seen during the Women’s World Cup last summer. The controversy surrounding the flag change on the national kit has sparked a debate on national heritage and tradition. Some, like former England goalkeeper Peter Shilton, argue for maintaining traditional colors, while others, like England midfielder Declan Rice, praise the kit for its retro style.
Overall, the redesigned England kit has stirred up mixed reactions among fans, politicians, and pundits. Despite the controversy, the FA revealed that the kits will be worn by all England teams in 2024, including men’s, women’s, and para teams. This article provides a comprehensive overview of the controversy surrounding the new England kit design and its impact on the football community.
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