NEC Corporation, a leading Technology company based in Tokyo, has recently developed a groundbreaking marketing strategy planning & effectiveness simulation technology that harnesses the power of generative AI. This innovative technology is designed to identify latent customer needs and generate optimal solutions. According to NEC, this is the world’s first technology that can automatically visualize customer interests and preferences, generate measures, and predict customer responses.
The marketing strategy planning & effectiveness simulation technology has already been put to use in developing ideas for new services at ENEOS Corporation, Japan’s largest oil & energy company. This technology aims to revolutionize how companies understand and meet the needs of their customers before launching new products, services, or businesses.
Utilizing NEC’s AI technologies and statistical data analysis, the simulation technology can analyze customer interests and preferences in specific areas or stores, identify hidden needs, and generate effective measures. By simulating customer response rates, companies can test the effectiveness of proposed measures before implementation, ensuring that only the most impactful strategies are put into action.
One key feature of the technology is the Large Language Model (LLM) of generative AI, which allows users to interactively analyze and simulate customer responses using natural language. This user-friendly approach enables companies to quickly generate optimal measures and refine their strategies based on the simulated results.
Furthermore, the technology can combine purchase history data with open data sources, allowing even companies without extensive internal data to benefit from comprehensive and rational analysis. This opens up new possibilities for businesses to understand and cater to customer needs more effectively.
In a strategic move, ENEOS Corporation is exploring the use of NEC’s technologies to enhance its next-generation service stations. As part of their Long-Term Vision for a carbon-neutral society, ENEOS aims to transform their service stations into lifestyle platforms that offer value-added services tailored to regional characteristics. By leveraging NEC’s technology, ENEOS hopes to better understand the needs of residents in designated areas and identify services that can drive sales and customer satisfaction.
NEC Corporation has positioned itself as a pioneer in integrating IT and network technologies, with a focus on creating a brighter world for all. By enabling businesses and communities to adapt to rapid changes in society and the market, NEC upholds the values of safety, security, fairness, and efficiency. For more information on NEC Corporation, visit their website at https://www.nec.com.
In conclusion, the development of NEC’s marketing strategy planning & effectiveness simulation technology marks a significant advancement in how companies can understand and meet the needs of their customers. By leveraging the power of AI and data analysis, businesses can now make more informed decisions and create targeted strategies to drive growth and customer satisfaction.
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