Moët Hennessy USA Strikes Deal with Range Media Partners to Amplify Entertainment Presence
Moët Hennessy USA, the luxury wine and spirits sector of LVMH, has entered into a partnership with Range Media Partners to enhance its presence in the world of entertainment and pop culture. Range Media will lead entertainment marketing initiatives for MHUSA, focusing on brands such as Moët and Chandon, Hennessy, Veuve Clicquot, Dom Pérignon, and Belvedere Vodka. The collaboration will involve product placement and integration in film, television, and music, as well as managing marketing partnerships and event sponsorships within the entertainment industry.
One of the notable partnerships of Moët and Chandon is with the Golden Globes, where they have been the official champagne partner for 32 years. At the 81st Golden Globes, the brand showcased 1500 mini bottles on the red carpet and more than 300 in the ballroom. They also continued their charity initiative “Toast for a Cause” and hosted a Golden Globes after-party. In a recent development, Hennessy signed a deal with MGM and Warner Bros. for the upcoming film “Creed III,” starring Michael B. Jordan.
Paige Pedersen, head of partnership marketing at Moët Hennessy USA, expressed excitement about the collaboration with Range, noting their expertise in supporting brands with culturally relevant projects. Sandra Kang, founding partner and head of brands at Range, highlighted the long-standing relationship with MHUSA and their commitment to integrating the brands into the cultural zeitgeist through impactful initiatives.
In a related note, it is worth mentioning that Variety’s parent company PMC co-owns the Golden Globe Awards producer, Dick Clark Productions, in a joint venture with Eldridge.
This partnership between Moët Hennessy USA and Range Media Partners signifies a strategic move to leverage the power of entertainment and enhance the visibility of luxury wine and spirits brands in the evolving landscape of pop culture.
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