Hainan Airlines Introduces Rokid’s Augmented Reality Glasses for In-Flight Entertainment
Hainan Airlines has recently launched a new initiative, providing passengers on select routes with the opportunity to use Rokid’s augmented reality (AR) glasses for in-flight entertainment. This innovative move has been met with excitement, as it marks the first time AR glasses, which enable the overlay of digital images onto the real world, have been used at scale on flights. Passengers will be able to enjoy 3D movies, e-books, and games using the AR glasses, offering a unique in-flight entertainment experience.
Rokid’s founder and CEO, Misa Zhu, expressed that the partnership with Hainan Airlines primarily aims to raise awareness and interest in AR glasses. The company is currently in discussions with several airlines for similar partnerships and anticipates making more announcements in the coming months.
Hainan Airlines, a major flight operator in China, has released a promotional video to showcase its collaboration with Rokid. The airline has purchased hundreds of Rokid AR glasses for passengers to use on over 20 flights for free. These glasses, which retail for just over 3,000 yuan ($420) each, are lightweight and provide a cost-effective alternative to other virtual reality headsets like Apple’s Vision Pro.
The trial period for Rokid’s AR glasses is set to coincide with the Lunar New Year holiday in China, with the initial testing conducted on a commercial flight from Shenzhen to Xi’an. This initiative has garnered positive feedback, with plans in place to potentially expand the use of AR glasses to other modes of transit, such as high-speed trains.
Historically, the introduction of new Technology in travel and transportation has always captured the public’s interest. From the first commercial flight to the development of high-speed rail systems, advancements in the travel industry have continuously shaped the way people experience and interact with various modes of transportation.
As the collaboration between Hainan Airlines and Rokid unfolds, passengers can anticipate a new dimension of in-flight entertainment that fuses cutting-edge technology with unparalleled convenience. This partnership signifies a potential shift in the future of air travel and sets the stage for further innovation in the transportation industry.
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