Apple Set to Bring LTPO OLED Technology to Entire iPhone 17 Family in 2025
A recent report suggests that Apple is gearing up for a significant shift in its strategy, starting with the introduction of LTPO OLED technology to the entire iPhone 17 lineup in 2025. This move comes amidst predictions of a decline in iPhone shipments this year, as the iPhone 16 is perceived as a lackluster update compared to its predecessor, the iPhone 15 series.
The exclusive use of LTPO OLED technology in the iPhone 15 Pro and iPhone 15 Pro Max has set these models apart with their ProMotion support, offering users a smooth and high refresh rate experience. To address the lack of differentiation between the iPhone 16 and iPhone 15 series, Apple is now reportedly prioritizing higher sales by equipping all four models in the upcoming iPhone 17 lineup with advanced LTPO OLED displays.
While there have been speculations that Apple may continue to use LTPS panels for the more affordable iPhone 17 models, The Elec reports that the entire series will benefit from the superior LTPO OLED technology. This move will not only provide all iPhone 17 models with a high refresh rate screen but also potentially improve pricing leverage for Apple by adding a third LTPO OLED supplier alongside Samsung and LG.
BOE, a Chinese manufacturer that supplies LTPO OLED panels to Huawei, has emerged as a potential partner for Apple. However, should BOE fail to meet Apple’s quality standards, the tech giant is prepared to source LTPO OLED panels from other suppliers to ensure that the iPhone 17 series offers a differentiated user experience.
With reports indicating that the iPhone 16 range may not be as compelling as anticipated, Apple’s decision to enhance the display technology in the iPhone 17 series could be a key factor in boosting iPhone shipments in 2025. By introducing LTPO OLED displays across all models, Apple aims to stay ahead of the curve and deliver a more immersive and innovative user experience to its customers.
As Apple continues to innovate and evolve its product lineup, the addition of LTPO OLED technology to the entire iPhone 17 family signals a strategic shift that aligns with the company’s commitment to delivering cutting-edge technology to its users. Stay tuned for more updates on the latest advancements from Apple as they strive to set new standards in the smartphone industry.
Source: The Elec
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