ABC’s “The Conners” has made a significant impact on the TV syndication market with its recent sale to TV station groups representing 85% of U.S. households. The show, independently produced by Werner Entertainment, will begin airing reruns of its first five seasons in late afternoon and early evening time slots across the country starting in the fall.
This syndication deal is a rarity in today’s television landscape, as traditional multi-camera comedies like “The Conners” have become increasingly scarce in the age of streaming. The show’s ability to secure syndication sales to local TV stations is a testament to its enduring popularity and appeal to audiences.
The sale of rerun rights to third-party buyers in local TV is expected to bring substantial financial benefits to Werner Entertainment and the show’s profit participants. This model contrasts with the streaming model, where rerun rights are typically held within the platform for years, limiting the opportunity for off-network sales.
With limited access to past episodes available on streaming platforms like ABC.com and Hulu, the syndication sales to TV stations are poised to expand the show’s reach and strengthen its pop culture profile. Additionally, the show’s high ratings and strong viewership in rerun time slots are expected to further solidify its presence in the TV syndication market for years to come.
“The Conners” stars Sara Gilbert, John Goodman, Laurie Metcalf, and Lecy Goranson, and is executive produced by Tom Werner, Gilbert, Bruce Helford, Dave Caplan, Bruce Rasmussen, and Tony Hernandez.
This significant syndication deal for “The Conners” marks a milestone for traditional sitcoms in the current TV landscape, showcasing the enduring appeal and broad market reach of the show. As one of the few new comedies to secure traditional syndication deals with local stations, “The Conners” has demonstrated its staying power and cultural impact. It is a testament to the enduring popularity of multi-camera comedies and their ability to captivate audiences across different platforms.
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