The partnership between Instacart and Associated Wholesale Growers (AWG) has expanded to provide eCommerce and same-day delivery solutions to AWG’s member retailers. This collaboration aims to simplify access to Instacart’s grocery Technology suite, including their AI-powered smart carts known as Caper Carts.
Over 800 AWG members are already utilizing Instacart’s services, and this extended partnership will make it easier for an additional 2,300 member locations to join. Shelly Moore, Chief Information Officer at AWG, expressed the value that Instacart brings to independent grocers, facilitating innovation, growth, and customer engagement.
Customers can now shop online through Instacart’s website or mobile app, select their preferred store, add items to their virtual cart, and have them delivered by an Instacart shopper. In-store technology solutions like Caper Carts are also available, providing customers with a seamless shopping experience powered by computer vision and AI.
Nick Nickitas, General Manager at Instacart, emphasized the partnership’s commitment to empowering independently owned grocers in the digital landscape. Instacart is dedicated to creating connected stores that integrate physical and digital channels for enhanced data insights and services.
In the ever-evolving retail landscape, grocers are incorporating digital technologies to better understand customers’ behaviors across all channels. This shift towards innovation and personalization is essential for retailers to stay competitive and meet customer expectations.
In conclusion, the expansion of Instacart’s partnership with AWG signifies a significant step towards enhancing the grocery shopping experience for both retailers and customers. By leveraging cutting-edge technology and eCommerce solutions, this collaboration is poised to revolutionize the way independent grocers operate in the digital age.
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