This winter, hotel owner Kelli Doyen of the Gwinn Model Towne Inn in Michigan’s Upper Peninsula had high hopes of seeing her property’s snowmobile trail covered in a fresh blanket of snow. However, the warmest winter on record for the lower 48 states brought unexpected challenges, impacting not only Doyen’s Business but also the entire Great Lakes region.
In past seasons, the Gwinn Model Towne Inn attracted around 800 snowmobilers due to its prime location near the snowmobile trail. This year, however, the lack of snow led to a 70% decrease in sales compared to the previous winter. With operating expenses totaling $15,000 per month, Doyen and her husband have faced financial strains, resorting to pulling from their personal funds to keep the business afloat.
The warm winter season also had a ripple effect on other small businesses and industries in the region, as activities such as ice skating and snowshoeing were impacted by the lack of snow. Governors in Michigan, Minnesota, and Wisconsin even announced assistance programs for businesses affected by drought conditions.
Tourism industries, including hotels and outdoor activities, took a hit as reservations and bookings declined. Susan Estler of Travel Marquette noted a 16% decrease in hotel bookings, impacting not only lodging establishments but also local businesses that rely on tourism for revenue.
Despite these challenges, businesses in the region are adapting to the new normal. Some ski areas are offering summertime activities to offset winter revenue losses, while partnerships and discounts are being utilized to attract visitors.
Moving forward, business owners like Doyen are determined to keep their doors open and support their communities. Despite the setbacks, the spirit of resilience and adaptability shines through as businesses strive to navigate the changing landscape of the winter tourism industry in the Great Lakes region.
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