The music industry has undergone significant evolution over the past century, with advancements in Technology such as electric guitars, synths, and digital formats like CDs and mp3s contributing to its growth. While some technologies, like minidisk, may not have endured, they did not have a negative impact on the industry.
Looking towards the future, the role of technology in music is shifting towards software-based innovations. Niall Doorley, founder of the Future Music Forum in Barcelona, highlights the current exciting developments in the industry. AI production, spatial sound, and sound-scaping are revolutionizing the way music is created and experienced. Additionally, technologies like ‘Deepfake’ and streaming fraud detection pose challenges to the industry, while blockchain technology is helping artists manage their rights and revenue more effectively.
Streaming platforms like Spotify have become essential tools for artists, offering new revenue streams and opportunities for exposure. The rise of decentralised platforms like Audius and fan-powered rights on SoundCloud are changing the landscape of music distribution and payment. The resurgence of physical vinyl and the importance of sync licensing also provide avenues for artists to generate income.
As artists navigate the changing music industry, building a loyal fan base and creating unique experiences for their audience is essential. The era of superstars may be shifting towards a more grassroots approach, where artists cultivate relationships with their fans to sustain their careers. In Spain, emerging talents like Laguna Goons, Sila Lua, and Marina Tuset are making waves in the music scene, showcasing the country’s rich musical diversity.
The Future Music Forum in Barcelona continues to bring together industry leaders to discuss how technology is shaping the future of music. With ongoing innovations and challenges, the music industry remains dynamic and full of opportunities for artists to thrive.
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