In a groundbreaking move, WWE has announced a historic partnership with Logan Paul and KSI’s Prime Hydration beverage brand, marking the first time a partner will appear on the center of the WWE ring. This “record-setting” sponsorship deal signifies a new era of collaboration between Entertainment and Sports.
With this partnership, WWE is mirroring the success of UFC, its corporate cousin under TKO Group, formed through a merger with Endeavor. The global partnerships teams at UFC and WWE have united to create a singular global partnerships unit with a unified sponsorship strategy.
Prime Hydration’s unprecedented exposure and integration will include center-mat branding at premium live events like WrestleMania and Money in the Bank, as well as key brand placement in WWE events such as WrestleMania XL and Survivor Series. This deal also encompasses match sponsorships, co-presenter designations, and product activations at future live events, showcasing the brand to a wide audience.
Logan Paul, a digital influencer and wrestling pro, expressed his excitement about the partnership, stating, “Combining two of my greatest achievements into one knockout partnership is a dream come true.” Co-founded with KSI in 2022, Prime Hydration has disrupted the beverage industry and is now joining forces with the global leader in sports entertainment.
Additionally, TKO recently secured a significant 10-year deal with Netflix for WWE’s “Monday Night Raw,” elevating the franchise to new heights with a rights fee exceeding $5 billion over the term. This demonstrates the continued growth and value of WWE’s content in the digital streaming landscape.
In a separate announcement, Netflix revealed an upcoming live sports event featuring Jake Paul, brother of Logan Paul, facing off against former heavyweight champion Mike Tyson in a highly anticipated boxing match scheduled for July 20.
The WWE-Prime Hydration partnership and TKO’s deal with Netflix signify the evolving landscape of sports and entertainment partnerships, paving the way for new opportunities and collaborations in the industry. The intersection of digital influencers, traditional sports, and entertainment promises a thrilling future for fans and brands alike.
