Spectrum Reach, the advertising sales Business of Charter Communications, Inc., has announced its 2024 “Pay It Forward” initiative, aimed at providing 250 underserved small business owners across the nation with valuable advertising and marketing resources. The program, now accepting applications, will offer selected entrepreneurs a live and streaming TV campaign worth up to $15,000, a custom produced 30-second commercial, marketing consultation services, mentoring, educational resources, and networking opportunities.
Michael Guth, Senior Vice President of Marketing for Spectrum Reach, emphasized the importance of supporting local businesses, stating that small underserved businesses are critical to the local economies of the cities and towns they serve, often needing help connecting their message to potential customers.
Since its launch in 2021, the “Pay It Forward” initiative has invested over $50 million in advertising and resources and has helped more than 2,000 underserved businesses in 36 states. The program has proven to be successful, with participants reporting increased customer engagement and business growth. For example, GreaterHealth Pharmacy and Wellness in St. Louis, Missouri saw a 23% increase in calls and new customers after utilizing Spectrum Reach’s complimentary resources and advertising.
The “Pay It Forward” program offers participating businesses access to a range of high-value services, including free advertising, expert mentoring, and resources. In addition, Spectrum Reach will host local and virtual events throughout the year to provide entrepreneurs with opportunities to share ideas and build community.
Businesses interested in applying for the 2024 “Pay It Forward” program must be legally registered to operate within a designated market area served by Spectrum Reach, with the application deadline set for February 25.
Spectrum Reach, the advertising sales business of Charter Communications, Inc., operates in 36 states and 91 markets, providing custom advertising solutions driven by insights and award-winning creative services.
For businesses looking to take advantage of this opportunity, more information and the application process can be found on Spectrum Reach’s website.
As Spectrum Reach continues its commitment to support local businesses and entrepreneurs, the “Pay It Forward” initiative stands as a testament to the company’s dedication to helping small businesses thrive and grow within their communities.
For further information or media inquiries, please contact Andrew Russell at Andrew.Russell@charter.com.
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