Popular viral food critic, Keith Lee, gave a glowing review to the Pakistani Tex-Mex fusion shop “Halal Fusionz” to his nearly 16 million followers. As a result, the small Business in Farmers Branch, Dallas, saw a massive influx of customers, with the waiting area packed on Tuesday afternoon.
Owner Ahmed Siyaji expressed his gratitude, stating, “I’m just honestly really blessed.” The boost in business came after Keith Lee’s review, in which he praised the shop’s cheesy, tender meat, causing hundreds of people to flock to Halal Fusionz to try the food for themselves.
Siyaji runs the shop entirely on his own, serving food that honors his late mother’s recipes. The sudden surge in business has meant everything to him, as he expressed, “It just means a lot that the community’s showing so much support.”
Despite the overwhelming response, some businesses have not been as fortunate with Keith Lee’s reviews. Hollie Contreras, director of catering for Thunderbird Pies, shared that Lee’s negative review was tough to hear. However, she emphasized that everyone is welcome to their own opinion and invited people to try their food and make their own judgment.
Amidst the mixed reviews, loyal customers of Thunderbird Pies expressed their support and admiration for the food they love. The historic background of this topic in the context of the growing influence of social media in shaping consumer behavior cannot be understated. The power of viral reviews and word-of-mouth has become increasingly significant in driving foot traffic and influencing purchasing decisions for small businesses.
The impact of Keith Lee’s review highlights the profound effect that social media personalities and influencers can have on local businesses. It serves as a reminder of the power of online platforms in amplifying the visibility and success of small establishments.
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